People Insight is a Young, Dynamic and Fast-Growing Market & Social Research Agency providing end-to-end research solutions, trusted by the best. Our focus is on digitizing the door to door, FMCG research space with extensive use of real market intelligence using latest methodology, best-in-class research techniques and cost-effective measures.


The Management team at People Insight has a combined experience of over 50 years in research operations management.

The collective expertise, talent and proficiency of our team help us deliver best-in-class services to our clients across different time zones with unmatched efficiency.


Digitalization, the growth of internet and the explosion of social media demanded a more effective way of collecting media data than manual reading. People Insight developed its first-generation survey management software in 2015 to meet this challenge.

People Insight has no association with any Political Party and is an independent research company providing survey and research data to its clients. No personal information is ever shared with any other 3rd Party


To launch new and maintain existing products on the FMCG and retail market, companies need well-chosen business strategies. Market research is an invaluable source of Insight when it comes to developing an effective strategy. We also conduct surveys for Elections in India. We conduct Opinion Polls, Exit Polls and Post Poll surveys and analysis. We are not aligned to any political party or individual, our surveys are carried out with utmost confidentiality and reflect the voice of the citizens.

We offer Business and Market Intelligence Solutions, Strategic Analysis and Advisory Services, Consultation Services, as well as Online Intelligence Tools and Technology to bring True Insight into our clients’ business environment.

Our services include Market Research Service, Data Collection, Survey Management, Data Processing, Analysis and Reporting.

We use a dedicated proprietary mobile and web application, to give real time data and extensive reach across India. Our solutions and services are tailored to serve a variety of business needs regardless of function, industry type or language barriers.



Business competency and execution capability across channels and industries are the key criteria on which we’ve built our team. Our management team comes from companies known for their execution excellence, have worked for multiple demanding clients and are motivated and incentivized through our entrepreneurial culture and reward systems to deliver their best.

Our field teams are selected through a rigorous process, and we provide best-in-industry HR environment to attract and retain talent.


We can start programs of hundreds of people within weeks. Our people deliver thousands of transactions a month, and our support functions serve thousands of people across numerous cities. We create processes that are replicable, measurable and closed loop. Process-based execution is the only way of doing business at People Insight.

Data security is key to our business and access to the information collected during a survey is disabled once the survey is completed. Even the Field Officer conducting the survey does not retain any access to the data he/she has just saved.

Authenticity of a survey is confirmed via an SMS which is automatically triggered and sent to the mobile phone number of the survey participants, if it has been provided by them.

Our Non-disclosure policy ensures that No Personal information is ever shared with any other 3rd Party.

While we conduct surveys for Elections, People Insight has no association nor owes any allegiance to any Political Party. It is an independent research company providing survey and research data to its clients.


If you can’t measure it, you can’t manage it. If your data is not reliable, you’ll spend more time arguing on data than managing your business. Realization of these facts, and the unavailability of existing solutions was the key driver for starting People Insight.

We deploy technology to measure performance reliably, transparently and in real time; and to plan, execute and improve basis metrics.

Our Field officers use 4G enabled tablets to conduct the digital surveys.

Information captured during a survey is kept completely confidential and all information is encrypted and saved on high security servers on a real time basis.


The Market Research industry is booming and how. There are plenty of firms to choose from. But if you’re looking for innovative solutions, out-of-the-box creativity, quality, reliability, less effort and more action, you’ll quickly conclude that we are your best choice.

Why us? Here, are the top 6 reasons why you should trust People Insight to be your Research Partner.


We strive for excellence in all that we do. We set high personal and company standards, and then consistently try to exceed them. We attract self-motivated, highly capable, results-oriented people and invest heavily in their development.


We believe that flexibility leads to excellence and we tailor all our services to the specific needs of each client.


We are passionate and committed in heart and mind to what we do. Our employees work around the clock coming up with ideas.


We believe that open communication builds trust, which is the foundation of any relationship whether it’s with our employees or our clients.


Our power comes from the talented people within our company. We create an environment in which every person is a valued and respected member, encouraged to contribute and share, and recognized and rewarded for their efforts.


When we face a tough decision, we never compromise our values and principles. We do what is right, not what is the easiest.

How is Our Data Collection Methodology Unique?

  1. Freedom from Manual Errors – Our unique paperless, Direct-to-Server Data Collection Methodology is amongst India’s first.
  2. Quality ensured by Technology – As a technology driven quality assurance team, we ensure every field survey that makes way into our data set is original and authentic.
  3. Scientifically designed and Geographically spread sample – The location of the sample is tracked via GPS tracker on the Field officer’s device, so that we are sure that the sample is the same scientific and geographically spread sample, that we had chosen. Thereby ensuring uniform and complete coverage is achieved as per our client’s business needs.
  4. 100% Integrity of the sample. The ‘tone at the top’ is often cited as a determining factor in creating a high-integrity organization. Our leadership team exhibits high personal integrity and ethical leadership qualities, these play a key role in setting the overall tone of our organization. Employees feel motivated and empowered to do the right things without the need to cut corners or engage in malpractices. Misconduct and falsification are taken very seriously and depending on the seriousness, the employee may face termination.
  5. World Class Data mining and Strategy techniques to help analyze the results, and plan for future surveys.
  6. Samples during Elections are well spread out at the constituency level – A scientifically structured sample, well spread across various sections of the constituency, is collected.
  7. Committed, believe in futuristic thinking and ready to go that extra mile to provide customer delight.


We are not hiring currently and have no open positions.

However, we always keep an eye out for talented people to join our team. Even if we don’t have any opening positions now, you can still send us your resume and introduce yourself!

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Office no: 1B, 1st floor, Madhok Complex, Opp. Silver Arc Mall, Ferozpur Road, Ludhiana, Punjab 141001